The longest time behind the decks was his mammoth 17 hours session on a hometown New Year's Eve. He has also played records for Madonna, Prince and the Saudis, but that is another tale... Born in Argentina Ariel was always destined to be involved in the clubbing world after his family owned the early seventies club Mecca "Katanga". From an early age, his life was certainly influenced by his family's business and his passion for music.
A professional DJ since the age of 15, Ariel left his home city of Rosario in 1991, en route to Ibiza. The Balearic Island had become something of a Mecca in dance culture and especially to the young South American DJ, as another Rosarino was DJ Alfredo. Two weeks after arriving in Ibiza, he played his first of many European sets at Pacha, also becoming a fixture at Space newly opened terrace, Amnesia, Lola and Es Paradis. He was soon offered monthly residencies in Madrid, Spain and Zurich, Switzerland with many guest spots at various clubs around Holland, Germany, France, Belgium, Greece, Italy and Luxembourg. Invited to England, in 1992 he became resident at London's Limelight and Brighton's Zap clubs, also playing many UK venues such as Ministry of Sound, Tunnel and Club UK, Ariel further build his reputation around the world playing festivals in the USA, Brazil, the Middle East and South Africa. He also contributed to the call of various charities events towards AIDS research and London's Big Issue among other causes. In 1995, he released his debut single "Deep", which later went on to national chart success with A&M Records, soon followed by "The End EP", "Icebreaker" and his '95 remake of Talking Heads "Psycho killer".
After 5 years of jet set DJing, Ariel decided to put down permanent roots in London and tried something new - a weekly residency where he could play all night instead of 2-hour guest slots. For the next five years, Ariel's 8 hours sets became stuff of clubbing legends, making Freedom at Bagley's Studios in King Cross the busiest Saturday night in London. Record label A&R's flocked the club to check out how the South American DJ filled the club week after week. Many of the period's crossover hits were broken on Ariel's dance floor, including one of his own productions, "A9", a chart success when released on Essential Recordings becoming the first hit by an Argentine artist in the UK Top 40. The remix offers flooded in.
In November 1999, Muzik magazine listed Ariel in the Top 50 best DJs in the world, the same year London's Fabric opened (it's ethos being host to the best quality underground club nights in the capital). Sunday night is the legendary DTPM, where Ariel brings his Latin influences to the fore, djing every week with live instrumentation. His style has become such a part of Fabric's threads, that the club's sophisticated sound system has a special setting called "DJ Ariel". The start of "Latinaires", the monthly bossa tech club at London's Turnmills in 2002, and "Manteca", his own authentic Latino Club recently launched in London's Soho, clearly illustrates Ariel's consummate talent and dynamics amid all forms of Latin music and beyond while he is further continuing importing his sound around the world, from Istanbul to Moscow to Ho Chi Minh City, New York City Central Park and London's Soho Square.
In 2004 the acclaimed 22 year professional DJ career has been honoured when Ariel played an exclusive set at the Argentinean Embassy in London's Knightsbridge.
Given his South American upbringing, it comes as no surprise to see him concentrate on the raw underground Latin sound. Ariel's debut album "Nao vale nada" is currently been completed with collaborations from some of Latin America's finest UK based musicians.